I never tried Pinterest as a fresher in blog marketing. I always thought how mere images in some other website can make users land in my website. So, kept exploring other social platforms for marketing like Facebook, Instagram, Twitter etc.
Increasing fan following in Facebook is very linear. And if I talk about Instagram, it’s very unreliable as sometimes it decreases my followers if I don’t post photos regularly.
Hence, finally I landed to the beautiful world of images, boards & pins. And decided to give this also a try. It is insane! Believe me.
As a blogger or digital marketer, you must know Pinterest is the best platform to increase followers exponentially. Pinterest algorithm is magic if you want to increase traffic on your website.
Now to increase the traffic, Pinterest gives you various options:
Option 1: Put a Pinterest plugin like “Pinterest Pin It Button On Image Hover And After Post & Page Content” . This plugin provides facility to pins your blog posts, pages and images into your Pinterest account boards. Simply install then activate the plugin and start pinning.
Option 2: Put a Pinterest Profile/Board/Pin Follow Button in your WordPress website. This suits better on Sidebar. Go to Pinterest Widget Builder. There are various options to create the widgets like Save button or Follow buttons. Depending on your requirements. You can just put your Pinterest profile username & create the desired widget. This is how I created my Profile Follow widget:
To setup widgets in WordPress, perform following steps:
- Go to Appearance -> Widgets. Drag Custom HTML to the Sidebar (or wherever you want the widget to appear). Put the code as follows:
Copy the code from below:
<a data-pin-do=”embedUser” data-pin-board-width=”400″ data-pin-scale-height=”240″ data-pin-scale-width=”80″ href=”https://www.pinterest.com/<your-page-name>/”></a>
In Custom HTML , it looks like this:
2. Put the second code before </BODY> tag:
<script async defer src=”//assets.pinterest.com/js/pinit.js”></script>
Where to find </BODY> tag in your WordPress theme?
</BODY> placement differs based on your themes. In some themes, you can find </BODY> tag in “footer.php” template. You need to place the above code just before this tag.
After doing all above steps, just refresh your website page & Pinterest widgets would start appearing there.
Why I am emphasizing on Pinterest Code & not any plugin for widgets?
Th reason is, when you use a plugin it may slow down your website a bit. But directly putting widgets code in the template files or HTML would load it quite fast. You can compare the performance by using both ways. My personal metrics are: I started with 32 monthly unique visitors to 382 unique visitors on my Pinterest account. It increased exponentially!
Happy Blogging !